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OUR MISSION

It always has been a project rooted in my passion for design. It’s not about reinventing the wheel, but about creating for its own sake, and making better versions of the products I want to own and use. This mindset of creation and attention to detail has allowed us to find success in unconventional ways, and to pioneer our own path as we’ve grown into a full brand.

Sandra I. Weir
Founder of Primrose Apparel

FROM THE BEGINNING

Our coffee story is much wider, much higher and much deeper than meets the eye. We began making coffee at Seven Wonders the first week of January 2003 on our first espresso machine. Less than 3 months later we had won the Irish Barista Championship (the main coffee making competition in the world by country) and were off to Boston to represent Ireland in the World Barista Championship.

A NEW EXPERIENCE

Coffee tastes have changed so much that I remember around 2012. It's is after all the seed of a fruit. From then on, we began to work at a gradual pace, turning up the brightness a little, season after season. Today we can proudly craft a coffee with notes of lemon meringue, strawberry or passionfruit and find people on all sides of the counter are learning and developing their pallets.

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